Technology Rooted in the Soil.
Wuro is building Africa’s first connected agro-tech ecosystem — linking crops, livestock, marketplace, and finance into one intelligent platform.
Farmer Built
Our Story is one that started with a simple need
Built by farmers, for farmers. Our journey began with a simple need and grew into a mission to transform agriculture.
Our Vision
To power Africa’s agricultural transformation by building the most trusted, data-driven ecosystem — where every farmer grows with access, opportunity, and dignity.
Our Mission
To empower farmers, cooperatives, and agribusinesses with connected digital tools that enhance production, finance, and market access — helping them grow better, earn better, and live better.
Passion Led Us Here
Purpose Driven
We believe we all succeed when farms are successful. We cultivate change by creating customer centric solutions.
We believe we all succeed when farms are successful
We believe in cultivating change by creating customer centric solutions that enable farmers & ranchers to grow more food, more efficiently, sustainably and humanely for their communities.
In addition to helping commercial producers we also work with and sponsor farm educators and food non-profits who are helping to solve food insecurity and create more sustainable farming practices.
What Drives Us
Our Core Values
These principles guide everything we do and shape how we serve our farming community.
Cultivate Community
Help with heart, listen with intent, be fair & honest, value diversity and think beyond self.
Grow your Impact
Do meaningful work in a lean way that solves important problems with quality products and a service philosophy.
Dig what you do
Have passion for your craft and our purpose while having fun.