Data Privacy and Protection Policy
Version: 1.0 | Year: 2025
Introduction
Your privacy matters to us
WURO LTD is an agricultural technology company committed to empowering farmers and agribusinesses through digital tools that enhance productivity, efficiency, and sustainability.
WURO LTD (hereinafter "WURO" or "the Company") is an agricultural technology company committed to empowering farmers and agribusinesses through digital tools that enhance productivity, efficiency, and sustainability.
WURO recognises that handling personal and farm data appropriately is critical to maintaining trust and ensuring compliance with data protection laws. Therefore, the Company has adopted appropriate data systems, privacy, and security measures to ensure that it shall not knowingly violate the rights of individuals through its data collection and processing activities.
Purpose and Scope
The purpose of this Data Privacy and Protection Policy (hereinafter "Policy") is to explain how WURO collects, uses, stores, shares, and protects personal and farm data processed through the WURO App and other Company services, in accordance with applicable national and international data protection regulations.
This Policy applies to users of the WURO App and digital services, employees, contractors, and agents who process data on behalf of WURO, Partners and third parties with whom WURO shares data for legitimate business purposes.
In the event of any conflict between this Policy and national legislation, national legislation shall prevail.
General Statement on Data Privacy and Protection
The Company recognises it has the responsibility to protect confidential, restricted, and/or sensitive data from unwarranted disclosure, loss, or damage to avoid adversely affecting our staff and stakeholders from whom we collect data. Handling commercial and personal data in an ethical manner is in line with WURO's values, and the Company shall apply all necessary resources and implement all necessary measures to ensure that the rights of individuals are protected.
Data Collection
WURO collects and processes the following categories of data:
Account Data
Name, phone number, email address, and location used for account setup and identification.
Farm Data
Information related to your livestock, crops, farm activities, and sales recorded on the app.
Device & Usage Data
Device type, app logs, IP address, and language preferences used to improve performance and app functionality.
Payment Data
Mobile-money or bank account details required for making or receiving payments through the app.
Use of Data
WURO collects and processes data for the following purposes:
Platform Services
- • To provide and personalise the Wuro platform
- • To create and manage user accounts
- • To record, analyse, and improve farm management and performance
Communication & Support
- • To communicate updates, alerts, and support
- • To provide relevant agricultural insights and services
Analytics & Improvement
- • To generate anonymised analytics that improve services
Payments & Compliance
- • To process payments and maintain transaction records
- • To comply with the legal and regulatory obligations of Sierra Leone and ECOWAS
Important Note:
WURO does not sell or rent user data to any third party.
Legal Basis for Processing Data
At WURO in processing your DATA, we rely on:
Your Consent
When you sign up or share data.
Contractual Necessity
To deliver platform services.
Legitimate Interest
For platform improvement and fraud prevention.
Data Retention
WURO retains user data only for as long as it is necessary for the purposes outlined in this Policy or as required by law. When data is no longer needed, it will be securely deleted or anonymised.
Data Sharing and Third Parties
Wuro may link or integrate with trusted partners (e.g., Africell Money, Orange Money, Google Maps). All third parties must adhere to strict confidentiality and data protection obligations consistent with this Policy.
Data Security
WURO implements comprehensive security measures to protect your personal and farm data:
Data Encryption
All personal data is encrypted in transit (SSL/TLS) and at rest (AES-256).
Access Controls
Access is limited to trained staff bound by confidentiality.
Two-Factor Authentication
Two-factor authentication protects admin dashboards.
Security Audits
Periodic security audits are performed.
Data Subjects - Your Rights
WURO respects the following rights of all users ("Data Subjects"):
Right to be Informed
You have the right to know why and how your data is collected and processed.
Right of Access
You may request a copy of the personal data WURO holds about you.
Right to Rectification
You may request corrections to inaccurate or incomplete data.
Right to Erasure
You may request that your data be deleted when it is no longer necessary or you withdraw consent.
Right to Withdraw Consent
You can withdraw your consent to data processing at any time.
Right to Restrict Processing
You may limit how your data is processed in certain circumstances.
Right to Data Portability
You can request your data in a machine-readable format or have it transferred to another service provider.
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: privacy@wuro.africa
Requests are handled within 30 days.
Cross-Border Data Transfer
If data is transferred outside Sierra Leone, Wuro ensures adequate protection under ECOWAS Data-Protection Guidelines.
Children's Privacy
At WURO, we take the protection of children's personal information very seriously. Our website, app or services are designed for adults and are not intended for persons under 18 without guardian consent.
Updates to This Policy
Material changes will be communicated via in-app notice, email, or SMS at least 7 days before taking effect.
Policy Communication and Review
This Policy is managed by WURO's appointed Data Protection Officer (DPO) and approved by Management. It will be reviewed annually or as required to meet changing legal, technological, or business needs.
Contact Information
Contact us about privacy
For questions, requests, or complaints related to this Policy, please contact our Data Protection Officer.
Email Us
Send us an email for privacy-related inquiries.
privacy@mywuro.com
Call Us
Call us for immediate assistance.
+23278084677
Data Protection Officer
WURO LTD - Victoria N Obi Esq
Sierra Leone
For all privacy-related inquiries about your farm data and agricultural information, please contact us at privacy@mywuro.com or call +23278084677