Privacy Policy
Last updated: January 15th, 2025
Privacy Policy
Your privacy matters to us
This Privacy Policy describes how Wuro Ltd. and its subsidiaries and affiliates collect, use, and share your personal information in connection with our complete farm management ecosystem designed for African farmers.
This Privacy Policy ("Privacy Policy") describes how Wuro Ltd. and its subsidiaries and affiliates ("Wuro", "us", "we", or "our") may collect, use, and share your personal information in connection with our website, web and mobile applications, and any other websites and platforms we own and operate that link to this Privacy Policy (collectively, the "Website"), and our related services, events, social media pages, and email and other electronic communications (collectively, and together with the Website, the "Services"), and the choices you have with respect to your personal information. Wuro provides a complete farm management ecosystem designed specifically for African farmers, including Wuro Herd for livestock management, Wuro Harvest for crop intelligence, Wuro Lift for agri-financing, and Wuro Connect for marketplace and community features.
Wuro reserves the right, at any time, to modify this Privacy Policy. If we modify how we collect, use, or share personal information, we will post the updated Privacy Policy on this page. In some cases, such as where required by law, we may notify you about an update by sending you an email, posting a notice about the update on the Website, or other means.
This Privacy Policy covers the following topics:
- Collection of Personal Information
- Use of Personal Information
- Sharing of Personal Information
- Security of Personal Information
- Your Rights and Choices
- International Data Transfers
- Children's Privacy
- Contacting Us
Collection of Personal Information
Personal Information We Collect
Personal information that we may collect about you includes:
- Contact details: Your first and last name, email address, and phone number.
- Account information: Your log-in details, information that you store in your account (e.g., farm data, livestock records, crop information, financial records, transactions), and other details about your use of the Services.
- Professional information: The name of your farm or agricultural business, its location in Africa, your job title, farm size, types of crops and livestock, and your business email and phone number.
- Order information and history: Information about Wuro Herd, Wuro Harvest, Wuro Lift, and Wuro Connect modules you use or have used, including subscription details and usage patterns.
- Communications: Information associated with your requests or inquiries, including for support, assistance, or order information.
- Online activity information: Pages you viewed, how long you spent on a page, navigation paths, access times, and duration of access.
- Device information: Your computer or mobile device operating system, browser type, IP address, unique identifiers, and general location information.
- Preferences: Any preferences you set in your account and preferences for receiving communications about our Services.
Sources of Personal Information
We obtain personal information from a variety of sources:
- Information You Provide: When you fill out forms, register for an account, or communicate with us.
- Information Automatically Collected: Through cookies and similar technologies when you use our Services.
- Information from Third Parties: From our service providers, advertising partners, and publicly available sources.
Use of Personal Information
Wuro's primary purpose in collecting personal information is to provide the complete farm management ecosystem that you request, including Wuro Herd, Wuro Harvest, Wuro Lift, and Wuro Connect modules designed specifically for African farmers. We also use personal information for the following purposes:
To Provide Services
- • Process your requests and purchases for farm management modules
- • Manage and maintain your farm account and data
- • Improve and personalize your farming experience
- • Communicate with you about agricultural best practices
- • Provide maintenance and support for offline functionality
Research & Development
- • Study and improve our farm management ecosystem
- • Understand African farming patterns and needs
- • Develop new features for African agricultural conditions
- • Analyze farming trends and crop performance data
Marketing & Communications
- • Send promotional materials about farm management solutions
- • Provide updates about our agricultural services
- • Conduct surveys about farming practices and needs
- • Share relevant agricultural content and best practices
Legal & Compliance
- • Comply with legal obligations
- • Protect against fraud and abuse
- • Enforce our terms and policies
- • Protect our rights and property
Sharing of Personal Information
We may share your personal information in the following circumstances:
Service Providers
We may share information with third-party service providers who assist us in operating our Services, such as hosting, analytics, and customer support.
Business Partners
We may share information with business partners who provide complementary services or with whom we collaborate on joint offerings.
Legal Requirements
We may disclose information when required by law, court order, or government regulation, or to protect our rights and the rights of others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
With Your Consent
We may share information with your explicit consent or at your direction.
Security of Personal Information
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
Data Encryption
We use industry-standard encryption to protect your data in transit and at rest.
Access Controls
We implement strict access controls and authentication measures to protect your information.
Regular Audits
We conduct regular security audits and assessments to maintain the highest security standards.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
Access and Portability
Request access to your personal information and receive a copy in a portable format.
Correction
Request correction of inaccurate or incomplete personal information.
Deletion
Request deletion of your personal information under certain circumstances.
Restriction
Request restriction of processing of your personal information.
Objection
Object to processing of your personal information for certain purposes.
Marketing Opt-out
Opt-out of receiving marketing communications from us.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contacting Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
International Data Transfers
Your personal information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country.
When we transfer personal information from the European Economic Area (EEA) or the United Kingdom to countries that are not recognized as providing an adequate level of data protection, we implement appropriate safeguards, such as standard contractual clauses approved by the European Commission.
Children's Privacy
Our Services are not intended for use by anyone under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.
Contact Information
Contact us about privacy
If you have any questions or concerns about this Privacy Policy or our privacy practices regarding your farm data and agricultural information, please contact us.
Email Us
Send us an email for privacy-related inquiries.
privacy@mywuro.com
Call Us
Call us during business hours for immediate assistance.
+232 76 123 456
Business Hours
Our privacy team is available to help you.
Monday - Friday, 7am - 5pm GMT
Wuro Ltd.
Sierra Leone
For all privacy-related inquiries about your farm data and agricultural information, please contact us at privacy@mywuro.com